Supermodels bring back hairpieces--but this time the look is deliberately fake


December 13, 1990|By Jean Patteson | Jean Patteson,Orlando Sentinel

In the rush to look trendy this summer, a lot of women lost their heads -- or should we say hair?

Spurred on by the example of shorn supermodels such as Linda Evangelista and Christy Turlington, they told their hairdressers: Cut it all off.

The new style was great -- in the office, at the beach, on the road.

But now that the party season is here, they're longing for the glamour and femininity of long hair.

"No problem," says hair stylist Bill Haire, who works at Candace Reed Hair Design in Longwood, Fla. "Get a wig, a headband and some real big earrings. That's glamour."

Wigs are making a comeback. Not since the '60s have we seen this much fake hair -- from small clusters on add-on curls to waist-length falls to cropped bobs.

Wigs are a boon for women who want the look of long locks without the hassles -- and for women who wonder how they'd look with short hair but don't have the courage to be clipped.

They're also a quick and easy way to change hair color.

Cheap, too. Acrylic wigs can be had for under $50. And if they don't look real, so much the better.

"Today the wigs should look wiggy," Mr. Haire said. "You should wear them like hats, just for the fun of it. They're a fashion accessory."

Wigs started showing up on the fashion runways of New York, Paris and Milan a year ago. At the time, designers were enamored of the fresh, new look of short hair -- but many models weren't prepared to submit to the scissors. So they wore wigs.

This year, black supermodel Naomi Campbell decided to grow out her short hair -- and during the process adopted a whole wardrobe of blatantly fake wigs, including a long, platinum number.

Pretty soon, the paparazzi were falling over each other to take pictures -- and the fans were rushing out to buy wigs.

Another reason for the boom in the wig business has been the resurgence of '60s fashions.

"Sixties styles with a modern twist are the big, new look," said Jim Boone, owner of Changez hair salon in College Park, Fla. "Hairpieces were big in the '60s. Now we're using them again to get those bouffant looks."

Another throwback to the '60s is the fall, a sheet of long, straight hair attached to a headband.

"Women in their 30s and 40s probably remember them from the '60s, but wigs and falls are new to the younger girls. They especially like the fashion wigs -- heavily bleached or some wild color. They're great for evening."

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