MTV refuses to broadcast new Madonna video

November 28, 1990|By Stephen Holden | Stephen Holden,New York Times News Service

Madonna, who has made several controversial music-videos since becoming a star six years ago, has finally made one that MTV refuses to broadcast.

The star's video for "Justify My Love," one of two new songs on her recently released greatest hits anthology, "The Immaculate Collection," was to have had its world premiere on MTV on Saturday this week.

But when MTV executives saw the video on Monday, those plans were canceled.

MTV executives said in a statement: "We respect her work as an artist and think she makes great videos. This one is not for us."

The cancellation of the video has not changed MTV's plans for a 48-hour "Madonnathon" this weekend with videos, concert recordings, film clips and interviews featuring the star.

"Justify My Love" was filmed in Paris by Jean Baptiste Mondino, who directed Madonna's video for the song "Open Your Heart."

The new video, shot in black and white, portrays the erotic fantasies of the star and a lover, portrayed by Madonna's boyfriend, Tony Ward, during an assignation in a Paris hotel.

The fantasies involve voyeurism, female and male bisexuality, cross-dressing, mild sadomasochism and multiple partners.

"It's the interior of a human being's mind," Madonna said in a telephone interview from Los Angeles yesterday. "These fantasies and thoughts exist in every person. Why is it that people are willing to go to a movie and watch someone get blown to bits for no reason and nobody wants to see two girls kissing or two men snuggling? I think the video is romantic and loving and has humor in it.

"MTV has been good to me, and they know their audience," she added. "If it's too strong for them, I understand that."

Warner Brothers plans to release "Justify My Love" as a video single within two weeks.

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