Pulse One set to resume selling cellular phones

November 27, 1990|By Leslie Cauley

An article in yesterday's Business section incorrectly reported that Pulse One Communications Inc. will be signing up customers for Bell Atlantic Mobile Systems Inc. and Cellular One. Pulse One is working with a reseller of cellular services that has the capability to sign up customers for either company, but Pulse One will be selling only for Cellular One.

&The Sun regrets the errors.

Pulse One Communications Inc., an Owings Mills-based cellular phone dealer that filed for bankruptcy earlier this year, plans to reopen for business later this week, a company executive said yesterday.

"We're back," said Gilbert Feldman, Pulse One's chief executive officer.

Pulse One, a former dealer for Bell Atlantic Mobile Systems Inc., was probably one of the most successful cellular dealers in the country before it filed for bankruptcy earlier this year. At its peak last winter, the company had 10 retail outlets and 240 employees.


But operating problems forced its hand, and the company filed for bankruptcy earlier this year.

Shortly thereafter, Pulse One filed a $1.6 billion lawsuit against Bell Atlantic Mobile in which it accused the cellular arm of Bell Atlantic Corp. of trying to run it out of business. Bell Atlantic Mobile has denied those claims.

The suit, filed in U.S. District Court in Baltimore in April, is scheduled to go to trial in April 1991.

The reincarnated Pulse One plans to open its doors for business with six salesmen in two locations in the Baltimore area, Mr. Feldman said.

"We're going to start at a slow pace and build after we get some sound footing," he said.

Under its new contractual arrangement, ironically, Pulse One will once again be signing up customers for Bell Atlantic Mobile, the same company Pulse One has accused of running it out of business the first time around.

As a sub-agent, Pulse One also will be selling for Cellular One, the only other cellular provider in the Baltimore-Washington market.

Though the new Pulse One won't resemble the old Pulse One much, one hallmark will remain: advertisements that tout phones at affordable prices.

Mr. Feldman said advertisements for Pulse One phones costing less than $200 will begin running today in The Sun. The advertised phones, he said, are surplus inventory from Pulse One's earlier days in the business.

Mr. Feldman said one reason the company decided to attempt a comeback was "positive feedback" from previous customers.

At its operating peak last winter, Pulse One salesmen were signing up more than 3,000 new accounts a month.

"We never wanted to be out of the business," Mr. Feldman said yesterday. "We are very optimistic about this."

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