MCI switches $50 million ad account

November 22, 1990|By New York Times News Service

NEW YORK -- MCI Communications Corp. pulled its $50 million account from Wells, Rich, Greene yesterday and gave it to Messner Vetere Berger Carey Schmetterer, a small New York agency.

Executives at MCI would not comment on why the company had switched its account. But advertising executives familiar with MCI's plans said the company had moved its account in large part because of management changes at MCI earlier this year involving executives in charge of the company's advertising.

The transfer of the MCI account comes as the long-distance telephone company finds itself under growing pressure from shareholders to improve its performance.

MCI told financial analystslast Thursday evening that its revenues for the fourth quarter would be flat.

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