Many manufacturers hide behind fancy advertising and glitzy packages, but two small companies with a combined history of 169 years face their customers every day by putting a family member's portrait on the label.
readers. Please write to her at the Los Angeles Times, Times = Mirror Square, Los Angeles, Calif. 90053.
Tips for family businesses
Dennis Jaffe, author of "Working With the Ones You Love," (Conari Press, $19.95), has these tips for successfully bringing new family members into your business. Jaffe, co-founder of the HeartWork Group in San Francisco, counsels business owners around the country: