Shared values key to family businesses Succeeding in small business

November 19, 1990|By Jane Applegate

Many manufacturers hide behind fancy advertising and glitzy packages, but two small companies with a combined history of 169 years face their customers every day by putting a family member's portrait on the label.

readers. Please write to her at the Los Angeles Times, Times = Mirror Square, Los Angeles, Calif. 90053.


Tips for family businesses

Dennis Jaffe, author of "Working With the Ones You Love," (Conari Press, $19.95), has these tips for successfully bringing new family members into your business. Jaffe, co-founder of the HeartWork Group in San Francisco, counsels business owners around the country:

* Set clear expectations about what the person will do. Don't assume anything.

* Base salary on service to the business and make it comparable to that of other employees doing the same work.

* If possible, heirs should be supervised by a non-family member who can become a mentor.

* The new person should be responsible for certain areas of the business, and performance should be regularly reviewed.

* Give siblings different areas of focus and rotate them into other jobs from time to time so they can learn all aspects of the business.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.