"Fake furs are made of acrylic fibers or fibers that are sensitive to heat," said Norman Oehlke, director of member services at the International Fabric Care Institute, a trade group NTC for dry cleaners and launderers. "Go to any professonal dry cleaner and have them clean it by the pile fabric method," he advised.
Fake-fur coats are cleaned at lower temperatures in a shorter-than-usual cleaning cycle 3 to 5 minutes at about 110 degrees and are then tumble dried another 15 minutes more at the same temperature.
"If the temperature is too hot, the fibers may soften and mat together."
If a coat gets wet, experts recommend that you hang it to dry naturally, away from direct heat. Using a regular hairbrush you can brush the coat to fluff it up. Brush with the grain, and then against it. Sometimes, all you need to do is shake it, and "the pile will realign itself almost automatically," Oehlke said.
Do not store the coat in a plastic bag, because the pile will mat.