Storybook Romance In Evening Wear

FASHION

November 04, 1990|By Donna Peremes

This year marks the 30th anniversary of Richard and Ilene Pacun's fruitful partnership, both in marriage and in business. So much a team are they that even their company's name, Richilene, is a combination of their own first names.

Both students of the human psyche -- she was a social worker, he a psychology major -- they met through a mutual friend in Florida 30 years ago and were wed at a "double white wedding" six weeks later, Mr. Pacun relates with fondness.

Such effortless, storybook romance seems to inspire much of the evening wear for which they are famous. Richard's parents were in "the high fashion retail business," as he puts it, so he was not unprepared for their joint venture, but Ilene could bring only interest in fashion to the business. She turned out to be a natural at establishing rapport with clients, though, and as a result, he says, they dress three generations.

"No business is as rewarding as our business," he concludes. "All we want to do is make a woman feel pretty and happy."

Richilene clothes retail from $700 to $1,800, and are available locally at John Sims and Saks Fifth Avenue.

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