Detroit NAACP weighs boycott of Domino's

November 03, 1990|By Knight-Ridder News Service

DETROIT -- Domino's Pizza Inc., already the subject of a nationwide boycott by the National Organization for Women, is facing a possible boycott by the NAACP.

The Detroit chapter of the National Association for the Advancement of Colored People is considering a "preferred purchasing program" to protest Domino's lack of response to its Operation Fair Share, said Sharon McPhail, chairwoman of the Detroit Fair Share committee.

The committee studies companies' hiring and promotion of blacks and use of black contractors, and works out voluntary agreements to increase black participation. In Detroit, the NAACP is working on Fair Share agreements with about 10 companies, including General Motors Corp. and Chrysler Corp.

But Ms. McPhail said that Domino's owner Tom Monaghan, in a letter she characterized as "rude and abrupt," has refused to meet with the committee. "No other company has responded in that way," she said.

The committee is working out costs and logistics for a selective buying program in which 25,000 Detroit-area NAACP members would be encouraged not to buy Domino's pizza. They would

receive cards identifying other pizza companies.

The Detroit NAACP board will vote on whether to launch the campaign within a month, she said.

Domino's spokeswoman Betsy Kanitz declined to comment.

But a spokeswoman for RPM Inc., the Gulfport, Miss.-based franchisee that owns 97 Domino's stores in the Detroit area, said RPM is willing to meet with the NAACP and "work it out with them."

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