'Must' reading business books

The Ticker

October 29, 1990|By Julius Westheimer

Now that Eastern Standard Time has returned, with longer nights, we present "The Business Person's Essential Library" from Working Woman, November.

The article states, "Bookstores today are awash with business books. Barbarians are at the gate, predators are bawling, SOBs are making full confessions and liars are busy playing poker."

Then the author, Joe Queenan, a former Forbes editor and Wall Street Journal book reviewer, lists "10 books that should be on every business person's bookshelf, books that should be read and re-read."

They are: The Money Masters by John Train, The Predators' Ball by Connie Bruck, The Worldly Philosophers by Robert Heilbroner, Ogilvy on Advertising by David Ogilvy, Up The Organization by Robert Townsend, Future Perfect by Stanley Davis, In Search of Excellence by Thomas Peters, The Money Lenders by Anthony Sampson, When Giants Learn to Dance by Rosabeth Moss Kanter and Shadows of The Rising Sun by Jared Taylor.

GETTING THAT JOB (cont'd.): Now try the second edition of our job quiz. True or false?

(1) Always list references on your resume. False. ("Never do that. Keep them confidential until an employer says, 'We're interested in making you an offer, but we need references. Please give names of people to contact.' ")

(2) Military experience is an important part of your life and should be discussed in an employment interview. True. ("An interview is your chance to 'sell' an employer on your experience and potential. Discussing your military experience effectively displays your valuable assets.")

(3) Sending 100 resumes to 100 company presidents is sure to generate at least 10 interviews. False. ("Volume mailings only help the economy: paper, printing, postage, etc. A 100-piece mailing generates mostly negative responses. Use personal contacts instead.")

(4) Employment agencies can get you a good job. False. ("Only you can succeed in an interview and secure a job offer.")

Above quiz from National Business Employment Weekly, Oct. 14.

TRADE SHOW TIPS: "Each year, millions of air miles are logged by business travelers going to and from trade shows," says SKY, Delta Airlines' magazine, September, adding, "and ahead of them are miles of walking, hours of standing and days followed by equally busy evenings of meetings and dinners." Survival excerpts: "Companies should send two people, not one; value of additional personnel outweighs costs." . . . "get a list of exhibitors and booth locations before leaving home; lay out plan of action." . . . "everyday work shoes won't serve as well as jogging or tennis shoes, and now you can get sport shoes that don't clash with business suits." . . . "your team should map out, divide up and prioritize seminars and exhibitor booths." . . . "carry a pocket recorder to capture ideas from exhibitors, friends, etc."

MONTH-END MEMOS: "The typical applicant walks away from a job after receiving a rejection letter, but rejection letters aren't always final. Read the signals accurately, and don't give up." (Stanley Herz, executive recruiter) . . . "Changing jobs can cause health insurance problems, even if you move to a firm with excellent benefits. Don't assume you're automatically covered." (Les Abromovitz, author, "Family Insurance Handbook") . . . "Long ago I made up my mind to let my friends and business associates have their peculiarities." (David Grayson).

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