Pow! Blam! Zowie! Cartoon couture is clobbering its kiddie competition!
"1990 has been an unbelievable year for licensed products," Henry Scott, vice-president of merchandise for J. C. Penney's Children's Division, has said. He estimates an "unprecedented" 16 to 18 percent of children's sales in the summer were attributed to licensed merchandise, compared to about 12 percent in 1989 and 6 percent in 1988.
And of all licensees, it is animated characters that are the largest seller, a trend which may very well continue with the new "Tiny Toons" collection carried at the store. Hanging alongside ol' reliable Mickey Mouse and still-hot Bart Simpson will be such characters as -- four of the new "Tiny Toons" characters.