New newspaper covers art, antiques


October 21, 1990|By Lita Solis-Cohen

The world of art and antiques has its own language and now i has its own newspaper, the Journal of Art. Published nine times a year, and sold at newsstands for $5 and by subscription for $36, it prints news about art, antiques, archaeology, exhibitions, fairs, sales and people. It covers economics, law, and politics as they pertain to art.

"We want to give a world view, and cover art, antiques, archaeology and conservation," say Alexis Gregory, owner of Vendome Press and co-publisher with Alfredo de Marzio, chairman and CEO of Rizzoli. Both men are art book publishers.

If future issues of the Journal of Art live up to the first one, this oversize tabloid will give the glossy art and antiques magazines good competition. The stories are short and varied. If you've missed an item elsewhere in the press, you are likely to find it in the Journal of Art.

It also announces what's to be seen in galleries, museums and salesroom previews. It reports record sales, such as the Badminton cabinet bought for $15 million by Barbara Johnson, a record for any piece of furniture; and archaeological finds, such as the Golden Calf discovered in Israel, the first example of a Canaanite idol, which turned out to be neither large nor gold. In addition, it reports selected auction sales. Some are just listings, but others have photographs.

Art related cases in the law courts are covered and the economics of the marketplace discussed.

This is not the the Journal of Art's first go at publishing in America. Two years ago art historian Barbara Rose, believing that the Italian Giornale dell' Arte was the best art journal in the world, tried bringing it to America and published nine issues before running out of money.

The translation from the Italian was sometimes obvious and stories were often old news, but the real problem was money. Now it is restructured financially, with Mr. Rizzoli as the majority partner, additional money from Mr. Gregory, and Ms. Rose, who "threw in the company," again editor in chief.

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