Who says you can't beat the Baltimore Orioles?
Not the four teams in the American League East who finished ahead of them this year.
And not radio station WXYV-FM (V-103).
The urban contemporary station finished first in the Arbitron ratings for the summer released yesterday, beating out WBAL-AM, the local broadcaster of Oriole games.
V-103 got a 9.5 share of Baltimore area listeners ages 12 and over, which general manager Roy Deutschman said was the highest rating in the station's history. The share was a significant increase from the station's 8.2 audience share in the spring.
WBAL received a 9.0 share, up slightly from its 8.8 in the spring, when it was the No. 1-ranked station in the market.
News/talk WBAL, boosted by strong listenership for its Oriole broadcasts, was also No. 1 in the Baltimore market in the summer of 1989 with a 9.7 audience share.
V-103's first place showing marks the third time in the last four quarterly rating books that the station has finished first in the market.
WIYY-FM (98 Rock) moved up from fourth to third place in the ratings, boosting its share from 6.7 in the spring to 7.6 in the summer. And WBSB-FM (B-104), once one of the area's top-rated stations, continued its resurrection, climbing from a 5.8 share and seventh-place ranking in the spring to a 6.8 share and fourth-place ranking in the summer.
WHFS-FM, a Landover-based station that is one of the most pro
gressive among major outlets in the Baltimore-Washington corridor, climbed into the Top 10 with a 2.9 share, up from 2.4 in the spring.
Among the stations showing losses, country music station WPOC-FM dipped to a 5.4 from a 6.8 share, and WMIX-FM fell to a 5.4 from a 6.1.
WBAL continued to dominate the critical 6 a.m. to 10 a.m. morning drive time period with an 11.7 share, up from 11.2 in the spring.