Minor Details: A Major Trend

September 30, 1990|By Elaine Markoutsas | Elaine Markoutsas,Universal Press Syndicate

Personal style is the hallmark of today's home furnishings design, just as it is in fashion, and some of the most profound design advances in recent years have been in the building itself.

The popular quest for some sort of ornamentation has influenced everything from fancy paint applications to pillow trims to elaborate layered window treatments, and that same attention to detail is affecting the building materials themselves: exterior siding, windows, hinges, doorknobs, flooring -- those formerly unglamorous but functional elements that used to take a back seat to sexier considerations such as love seats, tables, lamps or beds.

With the consumer's increasing desire for quality and "a look" has come a revolution in the building industry, one that has dramatically changed the product as well as the way it is marketed.

In both new construction and remodeling, regardless of preferences in decorating styles, the shell and its various parts have emerged from a supporting role to one of nearly equal billing.

This is hardly a new concept, of course. There is historical precedent for such an aesthetic as recently as the beginning of the 20th century, with European architects such as the Scot Charles Rennie Mackintosh and the Viennese Josef Hoffmann, or Louis Sullivan and Frank Lloyd Wright in the United States. When these architects built houses, they thought through every compositional element, both functional and decorative, and everything from lighting to teacups reflected their integrated vision. But toward the '30s, that philosophy disappeared.

Builders erected fairly stripped-down houses for several decades, until the '70s when postmodernism resurrected the notion of ornamentation. Embellishment, both exterior and interior, has continued to influence home-building and remodeling. Popular postmodern architects such as Robert A. M. Stern have inspired those people who didn't know a mullion from cove molding to bone up on architectural elements.

In turn, manufacturers, recognizing an increasingly aware audience, now are stocking the kinds of elements that formerly were available only on a custom basis.

"The bulk of the buying power is as concerned with aesthetics as function. This generation can afford detail -- and detail has become less of a disgrace. Builders are responding with something rich and special with layered-on history," says Mitchell Rouda, editor of Builder, a 12-year-old trade publication of the National Association of Home Builders with a readership of about 200,000.

The building industry is more in tune with consumer demands than ever before. "There are market researchers, consumer surveyors, focus groups," says Mr. Rouda. "They're determining what the market wants, just like prime-time TV."

Just what does the consumer want? Judging from some of the latest product offerings, this is what's hot:

*Windows. Specialty windows -- half-circles, round and geometric configurations -- are arguably the most visible improvement to the exterior as well as the interior of a home.

"Generally, the movement is to bring more light in," says Richard Binsacca, senior editor of Building Products, a new quarterly publication that is clearly focused on what's new as well as what's fashionable. "We've gone back to using mullions [vertical strips that divide windowpanes] and French doors," says Dan McClean, president of MCL Developments.

Andersen Windows advertises elegance as well as versatility. For example, in an inviting corner suitable for dining or sitting on slipcovered, skirted chairs is a group of four windows with mullions. They are topped by half-circles decorated with leaded glass in a vine motif. Although the leaded glass is not part of the product line, the company will provide installation instructions, so any combination with vintage or new panes is possible.

Pella introduced what it calls its Architect Series of five classic designs: Colonial, Mission, Prairie, Palladian and its custom option, Flash.

Another style leader is Marvin Windows. One of its most dramatic examples is a contemporary structure whose first-level window mullions are configured in a Mondrian-inspired pattern.

French doors also fall into this category, as many of the window manufacturers include them in their lines. "Without a doubt people want them," says Paul Kitzke, editor of Building Products.

"French doors reflect the new interest in traditional styles, replacing sliding patio doors, which had become a fixture in the '50s and '60s. Even though they're more expensive, they're very popular, not only as exterior doors, but to divide interior space as well." Mr. Kitzke says that beveled glass and sidelights also have returned to favor.

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