The canoe race depicted on an award-winning poster will be one of the last seasonal events in Maryland to be promoted by the Maryland Office of Tourism Development.
In the future, the office plans to stop advertising single events, such as a canoe race, and start promoting themes, such as antiquing. It is doing this, in part, to appeal to tourists from out of state as well as Marylanders.
"That allows us to publicize a lot more things," said Fran Severn, editorial coordinator for the Office of Tourism, referring to the state's campaign plan. "It lets us broaden it."