Move over, Barbie, now there's a Mommy Doll vying for the hearts--and arms--of little girls

September 24, 1990|By Mary Corey

She's a doll of a mommy.

That's because this mommy is a doll, a 19-inch plaything lifelike enough to tote both a briefcase and baby.

The Mommy Doll -- brainchild of two real-life moms -- is an attempt to reflect the roles modern-day mothers play, says Sue Murphy Ogden, a Baltimore native who created the toy with partner Cindy Stern.

There are black mommies and white mommies. Mommies "off to work" in black pumps and red suits. Mommies "out for fun" in sweat suits and Reebok-style sneakers. And mommies "on the go" in polka-dot dresses.

"Children like to pretend they're the mother," says Ms. Ogden, a 35-year-old mother of three who now lives in Wilmington, Del.

The doll, which has been on the market for two months, is the result of three years of research and hard work. For months,

Ms. Ogden took a prototype everywhere -- from swim meets and school functions to charity golf tournaments and dinner parties -- asking children and adults for input.

The positive response assured the creators that their doll could be a hit among the 3- to 7-year-old set. So far, Mommy, which retails for about $20, has been a steady seller at Toys R Us, says store spokeswoman Angela Bourdon.

What's ahead for Mommy? Her own accessories line and distribution in England next year.

But before Mommy -- or Mummy, you might say -- turns up in English toy stores, something's being added to her attire. The American Mommy, it seems, goes off to work with nothing between her and her dress-for-success suit.

The English, however, requested the doll wear underwear.

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