Perfect for whistlingFashion promotions get weirder and...

Inside Fashion

September 20, 1990|By --Donna Peremes | --Donna Peremes,--New York Times

Perfect for whistling

Fashion promotions get weirder and weirder. For instance, Lauren Bacall, associated forever with the famous line about putting one's lips together and blowing, is to be in Paris for the ready-to-wear shows next month to appear on behalf of Collagen Biomedical, a manufacturer of collagen, the stuff men and women use to enhance their lips and reduce wrinkles.

At the Ritz on Oct. 21, the company is to introduce its new spring fashion look, "The Paris Lip," which was developed by a French plastic surgeon and is supposed to be popular among models.

The collagen insertion enhances the heart-shaped area of the top lip known as the cupid's bow. The procedure, like the spring fashions, is to be available in the United States early next year.

Baltimore can now be added to an international list of locations -- ranging from Dubai to Singapore -- that are home to the Body Shop, an English-based company offering cosmetics with a conscience. Founded in 1976 by Anita Roddick, the company's philosophy emphasizes health over beauty, and responds to environmental concerns with simple packaging and lTC refillable bottles. The company also believes animal testing is cruel and unnecessary: Instead, it relies on tried-and-true ingredients like honey and beeswax and uses alternative means of testing, such as the use of "Animal Aid" volunteers at a clinic in England. You can experience their wide range of delightful, mostly earth-born concoctions at its new location in White Marsh Mall.

@ If you're going to add just one item to your fall wardrobe, a jacket will guarantee the quickest update of last year's items. You may have trouble deciding on only one, though, because the stores are offering a huge variety of lengths and styles. Benetton has introduced 12 jacket styles. Three of the most influential are the short classic blazer, the three-quarters length jacket and a "Chanel"-style cropped blazer. Shoulder pads are toned down on the fitted jackets to give a more natural silhouette.

--Pat van den Beemt "Let's read a book," "Saturday Night Live's" model-turned-talk-show host parody Pat Stevens used to say, then pick up a copy of Vogue. But there are books out there, real books, for the fashion-conscious, including two tomes fresh off the presses.

For women, "Dressing Smart" (Doubleday, $19.95) by Pamela Redmond Satran is chock-full of informed tips, including practical lists like "Ten Things To Toss" and "Ten Pieces That Add Ten Pounds to Your Hips" from a former Glamour fashion editor. The book also includes insightful pieces on the workings of the wardrobes of various women, from a part-time Miami book editor to an anchorwoman at CNN.

For men, "Eminently Suitable: The Elements of Style in Business Attire" (W.W. Norton & Co., $19.95) by G. Bruce Boyer offers a more scholarly approach to fashion. Quotes from history and literature on men's dressing through the ages are woven together with useful tips, such as how short men can create an image of length (raising the silhouette by shortening jackets at the hem, or using a higher shoulder pad at the jacket's top) and how tall, slender men can avoid looking gaunt or weedy (solidifying the silhouette by wearing substantial fabrics and broad patterns like glen plaids and checks). Mr. Boyer is the fashion editor for Town & Country as well as a private and corporate image consultant.


--Donna Peremes

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