Fashion promotions get weirder and weirder. For instance, Lauren Bacall, associated forever with the famous line about putting one's lips together and blowing, is to be in Paris for the ready-to-wear shows next month to appear on behalf of Collagen Biomedical, a manufacturer of collagen, the stuff men and women use to enhance their lips and reduce wrinkles.
At the Ritz on Oct. 21, the company is to introduce its new spring fashion look, "The Paris Lip," which was developed by a French plastic surgeon and is supposed to be popular among models.
The collagen insertion enhances the heart-shaped area of the top lip known as the cupid's bow. The procedure, like the spring fashions, is to be available in the United States early next year.